Publications
With our publications we cover the most diverse research areas that arise in the field of man, task and technology. In addition to traditional Business Information Systems topics such as knowledge management and business process management, you will also find articles on current topics such as blended learning, cloud computing or smart grids. Use this overview to get an impression of the range and possibilities of research in Business Information Systems at the University of Duisburg-Essen.
Type of Publication: Article in Journal
Follow the flow: An exploratory multi-case study of value creation in e-commerce ecosystems
- Author(s):
- Wulfert, Tobias; Woroch, Robert; Strobel, Gero
- Title of Journal:
- Information & Management
- Volume (Publication Date):
- 61 (2024)
- Number of Issue:
- 8
- Keywords:
- E-commerce; Business ecosystems; Platforms; Value creation; Value network analysis; Multi-case study
- Digital Object Identifier (DOI):
- doi:10.1016/j.im.2024.104035
- Citation:
- Download BibTeX
Abstract
Platform-based ecosystems dominate e-commerce, generating value through participant growth and resulting network effects. However, research has lacked any conceptualization of value creation in e-commerce ecosystems. This paper fills this gap by providing a theoretically grounded and empirically validated conceptualization of value creation and exchange, including roles, value creation activities, and value flows among participants. The model integrates insights from a systematic literature review and a multi-case study of ten leading e-commerce ecosystems. Furthermore, an extension to the e3-value notation is proposed by introducing ecosystem segments, allowing for a higher level of abstraction of meta-roles and individual ecosystem participants.