Publications
With our publications we cover the most diverse research areas that arise in the field of man, task and technology. In addition to traditional Business Information Systems topics such as knowledge management and business process management, you will also find articles on current topics such as blended learning, cloud computing or smart grids. Use this overview to get an impression of the range and possibilities of research in Business Information Systems at the University of Duisburg-Essen.
Type of Publication: Article in Journal
Das Marketing im Omnichannelhandel durch Informationstechnologien optimieren - Innovatives simultanes Dynamic Pricing und Placement.
- Author(s):
- Schütte, R.
- Title of Journal:
- POS-branding. Markenwirkung für den POS.
- Volume:
- 2023
- Number of Issue:
- 3
- pages:
- 13-18
- Citation:
- Download BibTeX