Publications
With our publications we cover the most diverse research areas that arise in the field of man, task and technology. In addition to traditional Business Information Systems topics such as knowledge management and business process management, you will also find articles on current topics such as blended learning, cloud computing or smart grids. Use this overview to get an impression of the range and possibilities of research in Business Information Systems at the University of Duisburg-Essen.
Type of Publication: Article in Collected Edition
Aisle be Back: State-of-the-Art Adoption of Retail Service Robots in Brick-and-Mortar Retail
- Author(s):
- Strelow, Luisa; Harr, Michael Dominic; Schütte, Reinhard
- Title of Anthology:
- Wirtschaftsinformatik Proceedings
- Location(s):
- Münster
- Publication Date:
- 2025
- Language:
- EN
- Keywords:
- Retail Service Robot; Brick-and-Mortar; Technology Adoption; Artificial Intelligence; Automation
- Citation:
- Download BibTeX
Abstract
Facing acute staff shortages, brick-and-mortar (B&M) retailers increasingly rely on technology to sustain operations. Retail service robots (RSR) promise to fundamentally transform retail. However, a holistic overview of their adoption remains elusive. Employing a dual research design, we take upon a task-specific perspective to synthesize the state-of-the-art adoption of embodied RSR in B&M retail. Findings indicate that RSR are predominantly adopted for information exchange and goods transportation, significantly enhancing customer service and operational efficiency. Nevertheless, opportunities for more enhanced communicative and anthropomorphic interaction with customers have not been leveraged yet. We therefore contribute to the theoretical understanding of RSR adoption by providing researchers and B&M retailers alike with valuable insights on the state-of-the-art of RSR adoption. As a result, we establish an illustrative foundation for future research and derive adoption gaps, which B&M retailers could leverage to advance RSR development and enable broader RSR adoption.